Conscious of IAPI’s ongoing commitment to improve the daily lives of its members, we recently had a meeting with Paul Quinn, who is the newly appointed Head of National Procurement Service (NPS). Seeking to make the procurement process more cost effective for both state agency and communications agency alike, we presented a number of requests and suggestions which are all available here.
We used to count the cranes on the skyline to tell us how the economy was doing. Not anymore. Ireland’s domestic economy – especially consumer spending – has been hit hard by the recession, with only glimpses of improvement in a few sectors and regions. There aren’t any cranes, and so we need a better guide to our economic fortunes. The recent IAPI Industry Census 2013 is such a guide.
Advertising agencies are now the bellwether for the domestic economy. Their fortunes reflect those of their clients – advertisers who are mostly targeting Irish consumers – and tell us a great deal about their current realities and future ambitions. Someone once described advertising as ‘selling at a distance’, by which they meant its purpose is to prime consumers to choose your brand at another time, in another place. Or to put it more prosaically, you advertise to someone watching TV or listening to the radio so that they’ll buy your product next time they’re in the shop.
As a current IAPI/DIT Postgrad student in the Advertising and Digital Communications course and a new addition to the Irish advertising industry, I thought it would be an excellent opportunity to attend ‘The Big Grill’ and get the chance to ‘grill’ some of Ireland’s top advertising leaders.
The panel consisted of: Steven Anderson (Creative Director at Cawley Nea /TBWA), Michael Clancy (MD of Media Vest), Aoife Moran (Head of Interaction at MEC), Anna Ryan (Brand Planning Director with Huskies) and Eva Nash (Account Director with Boys & Girls).
Here are just some of the things that struck a chord with me on the night and I plan to put into practice at work:
1. If you’re just starting out in the advertising industry, it is important to know that you must earn your voice within the agency- you must be able to prove that their opinions and ideas carry weight.
2. It’s important to know that to get into advertising, you don’t have to come from an advertising background. Advertising agencies welcome the chance of finding people with different perspectives and are more likely to find them from someone that doesn’t have a marketing / advertising background.
3. Getting your foot in the door is the first step into the advertising industry, but most of the time that comes in the form of unpaid internships which can last from just a few weeks to up to a year.
4. In order to be a successful intern, it is crucial to be curious, take the initiative, hard-working, flexible, volunteer for projects, ask questions and be yourself!
5. The advertising industry is constantly changing and no two days are ever the same. This environment isn’t for everyone though, and key traits would be: excellent communication skills, confidence, tenacity, creativity, the ability to work in teams, being well-organised, having the ability to learn from your mistakes and to love what you do!
6. There is constant pressure in an advertising industry. It’s important to learn early on how to prioritise and if you’re stuck, don’t be afraid to ask for help. Relax, we’re not saving lives!
When I started out at my current agency, I shared everything from the event internally to hear everyone’s feedback, which was quite positive.
What I also liked about the panel’s comments is that they’re very applicable to other industries. I wish I would have had the opportunity to attend a grilling like this when I was fresh out of my undergrad! Other industries should follow suit- what a great way to collaborate and be introduced to new talent in their industries.
After the panel discussion there was an amazing opportunity to network and mingle with the top heads of advertising in Ireland. It was creatively executed by using the college traffic light system to divide us up by discipline- media, creative and digital. This was a great way of break the ice and get talking to people. It was a pleasure to hear other perspectives on the advertising industry.
To anyone who is interested in a career in advertising, I would suggest they talk to IAPI about it sooner rather than later.
The next IAPI Future Heads event is going to be epic, which happens to be a BBQ on the 15th of August. Included in this event will be the first ever inter-agency Ping Pong Tournament and on behalf of the 2013 PgDip Class, I’d like to say, ‘you ain’t seen nothing yet!’ to all the ad agencies out there!
Bianca DiPronio is Class Representative of the 2013 IAPI / DIT PgDiP Advertising Course and currently works as an Account Executive at Tribal DDB. She has a BA in Interpersonal / Organisational Communications with Marketing from the University of Central Florida and went on to obtain her MSc in Marketing at the Smurfit Business School. She is originally from Tampa, Florida and has lived in Dublin for the past three years.
Merger talks between the two agencies have been ongoing for eight months and under the new structure Orlaith Blaney of McCann Dublin will take over as the new CEO while Sébastien Sicot, Blue Cube’s MD will become digital director. The newly created entity will have a staff of over 40 and will be headquartered in Blue Cube’s Grand Canal Dock offices. Read More
The Advertising Standards Authority for Ireland (ASAI) announced that the Board of the Authority has appointed Mr. Sean O’Meara, as its new Chairman
The Advertising Standards Authority for Ireland (ASAI) today announced that the Board of the Authority has appointed Mr. Sean O’Meara, as its new Chairman, with effect from 1st July.
Mr. O’Meara replaces Mr. Ed. McCumiskey, who will relinquish the position of Chairman on 30th June.
Mr. O’Meara has had a long career in the Advertising Industry and held senior positions both with advertisers and agencies. He also served as Chairman of the Joint National Readership Survey. A biography for Sean is enclosed.
Mr. Frank Goodman, Chief Executive of the ASAI said that the Board members considered Mr. O’Meara will bring a unique mix of experience from all aspects of the advertising industry to the position, while holding no current offices that could be a source of conflict in his new role.
Nothing can compare to the feeling I felt the other morning. Not the usual Monday – after spending the week attending the Cannes Lions festival of creativity I felt different. I was having creative withdrawls. How is that possible for a suit? If you have to ask that, then you’ve never been to the Cannes Lions… Read More