IAPI member Mindshare wins Agency of the year at Media Awards 2011

550 attended the inaugral Media Awards held in the Burlington last night with Mario Rosenstock as host.

160 entries were submitted to the Awards, the first of their kind in Ireland. A top class panel of Irish and international judges were assembled and they met in Dublin last week to make their deliberations. This year’s judging pane was chaired by Mark Holden, global planning and strategy director of PHD. He  joined a panel experienced judges including Martin Bailie, Executive Planning Director at Glue Isobar; Paul Hayes, Managing Director Commercial, News International; Dan Healy, Managing Director, Independent Radio Sales; Mary Lambkin, Professor of Marketing, University College Dublin; Ed Ling, Managing Director, MEC Global Solution, London; Colm Long, Head of Online Operations EMEA, Facebook; Ed McDonald, Chief Executive of the Advertisers Association of Ireland; Siobhan O’Connell, Media and Marketing Correspondent, The Irish Times; Geraldine O’Leary, Commercial Director, RTÉ Television and Alex Siewert, Strategic Brand & Communications Planner, Vodafone Ireland.

Winners List 2011

1. Best Use of Media ROI – Large/Medium (€100k+)

GOLD -  Mindshare, Bord Gais
SILVER – Initiative Media Dublin, Arthur’s Day 2009

BRONZE – Carat, Kelloggs Field of Dreams

BRONZE – OMD, Renault

2. Best Use of Media NI – Medium/Large (£25k)

SILVER – AV Browne, NITB

BRONZE – Ardmore Advertising, Asbestos Hidden Killer

3. Best Use of Media ROI – Niche (<€100k)

GOLD – MEC, Innocent Smoothies
SILVER – ICAN, Pizza Hut

SILVER – MediaVest, Nissan Leaf
SILVER – Mediaworks, John West

4. Best Use of Media NI – Niche (<£25k)

BRONZE – ICAN, Magners

5. Best Sales Initiative ROI – Medium/Large (€100k+)

GOLD – News International, Ford Fiesta
SILVER – RTÉ, Marks & Spencer

6. Best Sales Initiative NI – Medium/Large (£25k+)

There were no entries in this category

7. Best Sales Initiative ROI – Niche (<€100k)

GOLD – Today FM, Tom Tom

SILVER – Newstalk 106-108 FM, Ireland v France

BRONZE – Independent Newspapers, Best Workplaces
BRONZE – Irish Daily Star, Starplan

8. Best Sales Initiative NI – Niche (<£25k)

There were no entries in this category

9. Best Research Initiative

GOLD – UTV Radio Solutions, Urban Access, Gummy Vites

SILVER – PML, iQ Research System

BRONZE – Carat, Special K/Media Chemistry

10. Best Collaboration

GOLD – Associated Newspapers, Carat & Cadbury
SILVER – RTÉ / Carat & Kellogg’s

BRONZE – Carat / TV3 Bepanthen

11. Best Regional Media Initiative

BRONZE – Initiative Media Dublin, Carlsberg Football

12. Best Newcomer

GOLD – Sandra Alvarez, PHD

SILVER – Rachel Hynes, Initiative

13. Media Brand of the Year

GOLD – Bravo Outdoor
SILVER – Today FM
SILVER – TV3 

BRONZE – An Post’s Mail Media Unit 

14. Sales Team of the Year

GOLD – Irish Daily Star
SILVER – Newstalk 106-108 FM
BRONZE – TV3

15. Media Agency of the Year

Mindshare

16. Grand Prix

Mindshare