Sinead Dennis, Account Manager in Cawley Nea\ TBWA and IAPI One to Watch is our guest blogger discussing the European Advertising Certificate that IAPI launched yesterday.
Last summer IAPI asked if I would like to be one of a small number of Irish testers for the first ever European Advertising Certificate. To say I jumped at the chance would be an understatement, having completed the DIT Postgrad in Advertising and Digital Communications that year I had a hunger for learning and this was right up my street. I’m a big believer of constant learning and if ever I feel I know enough about this industry, or am satisfied with the knowledge I have, I’ll change job. I’m working in advertising close to four years and I really believe that this constant desire to up skill is what has allowed me to progress professionally and to feel personally satisfied with the work I do.
The Certificate is streamed online through a login site and is broken down into six chapters with e-lessons, videos, case studies and assignments. Representatives from the top agencies in Europe give the course the kudos and the real life scenario that really verifies this course. You’re listening to decades of experience from some of the top marketers in the world, all at your own pace. From an entry level perspective, this course will give any prospective Account Executive the edge to really excel and leave a lasting impression on any agency. For the rest of us, it’s an excellent refresher on why it is we’re in this industry. The basics are re-presented to us in a refreshing way with an integrated angle ensuring that digital is fully recognised as another channel, and not a separate industry.
The Advertising industry is in a state of flux at the moment and is hungry for bodies who can fully grasp the idea of integrated communications and that can work across the board. To quote Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.”The European Online Advertising Certificate provides you with the knowledge and more importantly the confidence to be an excellent client services executive for 2012. This is quite simply, a must-have for anyone who wishes to join the advertising industry, or indeed is looking to bring that something extra to their current position.
The EAC is available to all IAPI members to register go to www.iapi.com
