On Thursday evening the advertising industry gathered in Odessa for the IAPI One to Watch Award. This is an annual award to recognise the achievement of excellent professional standards, creativity and innovation in marketing communications by a graduate student of the IAPI/DIT Advertising and Digital Communication Postgraduate programme.  

The IAPI One to Watch Nominees were  

• Theresa Byrne
• Robert McBride

Robert McBride was awarded the title of IAPI One to Watch.

The IAPI/DIT Advertising & Digital Communications Postgraduate Programme was specifically created in response to a chronic shortage within the advertising industry for skilled staff. Instead of mindlessly and cynically adding a digital module to the existing diploma course we started from scratch with a root and branch review of the entire night time diploma course and incorporated digital into each module where required. The students graduate with the ability to do truly integrated campaigns.

In 2011 we had 16 students enrolled in the course – since graduating some have changed jobs, some have been promoted, some have had complete changes to their advertising career. We are now in our third year with the largest amount of students enrolled to date.

The demand for this course is high and we are accepting applications now which are 3 months ahead of previous years.

For more information or an application form go to www.advertisingpostgrad.ie or contact IAPI on 01 6765991.